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Parle Products hires digital agency Digital Law & Kenneth in India
by Jane Leung 11-Mar-10, 11:14
MUMBAI – India’s biscuit and confectionary giant, Parle Products, has...
Following CEO's exit, MySpace plans relaunch
by Staff Writer 10-Mar-10, 12:20
GLOBAL - One month after MySpace's chief executive, Owen Van Natta, departed the...
Google backs HTC over Apple lawsuit
by Sara Kimberley, Brand Republic 5-Mar-10, 15:55
GLOBAL - Google has come out in support of its Android manufacturer HTC,...
McCann Worldgroup names Marc Kremer as president of MRM Worldwide Japan
by Kenny Lim 5-Mar-10, 12:31
TOKYO – McCann Worldgroup has appointed managing director of McCann Erickson...
Damien Cummings, former GM of Ogilvy Neo, joins Dell as online director
by Asiya Bakht 5-Mar-10, 12:26
SINGAPORE - Damien Cummings (pictured), the former general manager of Neo@Ogilvy,...
Sony Handycam calls creative pitch in Malaysia
by Asiya Bakht 5-Mar-10, 10:41
KUALA LUMPUR - Sony Handycam is believed to have initiated a creative pitch in...
Unilever appoints AKQA as lead digital agency on Rexona
by Benjamin Li 4-Mar-10, 09:18
SHANGHAI - Unilever has appointed AKQA to handle its Rexona digital account in...
Hong Kong 2010 ad budget to see 10 per cent growth
by Jane Leung 3-Mar-10, 16:17
HONG KONG – The Hong Kong Advertisers Association (HK2A) is projecting an...
SPH's Raymond Teoh resurfaces at Pudding Media
by Anita Davis 3-Mar-10, 11:49
SINGAPORE - Singapore Press Holding's (SPH) former assistant vice-president of...
Nikkei Online partners with Brightcove for online video
by Anita Davis 3-Mar-10, 11:10
TOKYO - Japanese media corporation Nikkei Inc. has partnered with online video...
Baidu's video site Qiyi gets US$50 million investment
by Anita Davis 1-Mar-10, 12:38
BEIJING - Two months after announcing its plan to launch an independent online...
United Overseas Bank shifts creative account to Leo Burnett in Singapore
by Kenny Lim 1-Mar-10, 10:14
SINGAPORE – United Overseas Bank (UOB), currently the third-largest bank in the...
XM Asia opens in Hong Kong, filling digital void left by RMG
by Anita Davis 26-Feb-10, 16:20
HONG KONG – Months after digital agency RMG Connect merged into parent company...
Yiu to head up iProspect Hong Kong, North Asia
by Anita Davis 25-Feb-10, 14:45
HONG KONG – Aegis Media has promoted regional search director for wwwins...
Business Superbrands: Microsoft topples Google to become the leading...
by Alex Brownsell, Marketing 25-Feb-10, 12:41
GLOBAL - Microsoft has been voted the leading business-facing brand in the world,...
Burson-Marsteller Australia partners with icon.pr in Melbourne
by Jane Leung 25-Feb-10, 10:22
SYDNEY - Burson-Marsteller (B-M) Australia is now affiliated with the digital PR...
Publicis Worldwide appoints Jean-Philippe Maheu as worldwide CEO of...
by Kate Nicholson 25-Feb-10, 08:45
GLOBAL - Jean-Philippe Maheu has been appointed as worldwide CEO of Publicis...
Former P&G media head Bernhard Glock takes position at TheTMSway
by Anita Davis 24-Feb-10, 12:30
HONG KONG – Bernhard Glock (pictured), former vice-president of global media...
MediaCorp and Microsoft enter partnership to launch ‘xinmsn’ online...
by Kenny Lim 24-Feb-10, 09:55
SINGAPORE – MediaCorp and Microsoft have entered into a partnership to launch...
Fortune 100 companies rely on blogs, Twitter in Asia
by Anita Davis 24-Feb-10, 09:26
GLOBAL – The world's top companies are increasingly turning to social media to...
Content
by David Tiltman 19-Feb-10, 09:24
As cricket's Indian Premier League (IPL) strikes a global deal with online video...
Mobile
by Sara Kimberley, Brand Republic 5-Mar-10, 15:55
GLOBAL - Google has come out in support of its Android manufacturer HTC,...
Interactive
by Staff reporters 9-Feb-10, 12:08
After a slow inception, electronic book readers have hit the headlines again...
Analysis
by Staff reporters 2-Mar-10, 12:15
After its chief walks, blaming the social network's 'inability to adopt changes'...
Case Studies
by Staff reporters 15-Dec-09, 11:49
Yahoo set out to re-establish its position in the lives of young people in...
Profile
by Anita Davis 12-Oct-09, 10:50
Despite setbacks in China, senior VP for Asia Rose Tsou insists the portal has a...
Opinion

Perspective... Ring out the old,...

by Michael O'Neill 14-Jan-10
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.

Vox Pop... The next big thing for...

14-Dec-09
What direction will digital media take in 2010? We asked three industry experts to share their thoughts.

Perspective... Are clients spending...

by David Tiltman 4-Dec-09
Last week I popped over to Ho Chi Minh City for the Saigon Digital Marketing Conference.
The Digital Work

Kirihara Shoten | TOEIC Super Coach Launch Campagin | Japan

10-Mar-10, 11:28

Kirihara Shoten, a specialist bookstore and retailer for English language educational publications in Japan, has put Grey Tokyo in charge of a print and digital campaign for TOEIC (Test of English for International Communication).
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